Elizabeth Yarbrough 4/15/26 Elizabeth Yarbrough 4/15/26

6 Myths About SOPs Every Entrepreneur Should Know

You’re probably well aware that only 1 in 4 new businesses make it to Year 10.

It’s usually 1 of 2 reasons:

1. The owner never found true product-market fit—and ran out of money trying, or

2. The owner never figured out how to get work done through other people—so they burnt out, gave up, or ran out of money devolving into unprofitable chaos

Here are 6 myths about SOPs I see all the time. I hope they help you master both of the obstacles above.

Elizabeth Yarbrough 3/29/26 Elizabeth Yarbrough 3/29/26

From intuition to instruction

Elizabeth Yarbrough 3/10/26 Elizabeth Yarbrough 3/10/26

When Process Becomes Red Tape

Elizabeth Yarbrough 2/17/26 Elizabeth Yarbrough 2/17/26

You don’t need a process…until you need a process.

Elizabeth Yarbrough 1/24/26 Elizabeth Yarbrough 1/24/26

Scaling Craft: How a Niche Business Turns Expertise Into an Engine for Growth

Elizabeth Yarbrough 12/20/25 Elizabeth Yarbrough 12/20/25

Process Roadblock #2: The Roles & Responsibilities Gap

Elizabeth Yarbrough 12/6/25 Elizabeth Yarbrough 12/6/25

Process Roadblock #1: The Detail Trap

Elizabeth Yarbrough 11/5/25 Elizabeth Yarbrough 11/5/25

You Don’t Have a Process Problem—You Have a Change Problem

Elizabeth Yarbrough 10/15/25 Elizabeth Yarbrough 10/15/25

How Detailed Should My Processes Be?

Elizabeth Yarbrough 10/1/25 Elizabeth Yarbrough 10/1/25

Beyond Process

Elizabeth Yarbrough 9/18/25 Elizabeth Yarbrough 9/18/25

RIP, SOPs

Why we need to ditch 20th-Century thinking and find a 21st-Century approach to process

Elizabeth Yarbrough 9/3/25 Elizabeth Yarbrough 9/3/25

The 3 Pillars of Process

How a proven framework, the right tech, and strong leadership converge to solve your process problems

Elizabeth Yarbrough 8/20/25 Elizabeth Yarbrough 8/20/25

The Case for Urgent > Important in Entrepreneurship

Elizabeth Yarbrough 8/7/25 Elizabeth Yarbrough 8/7/25

The Un-Bottleneck Playbook: Balance Autonomy with Oversight

Elizabeth Yarbrough 7/24/25 Elizabeth Yarbrough 7/24/25

The Un-Bottleneck Playbook: Hiring “Help” Versus Hiring Leverage

Elizabeth Yarbrough 7/9/25 Elizabeth Yarbrough 7/9/25

The Un-Bottleneck Playbook: How Founders Create Leverage Without Losing Control

Repy White 1/29/25 Repy White 1/29/25

The 3 Pillars of Strong Process

The best process is the one that gets done.

Not the one most eloquently stated.

Not the one that’s newest.

Or—GASP—the one more efficient than any other process that ever lived.

Elizabeth Yarbrough 1/14/25 Elizabeth Yarbrough 1/14/25

My January Strategy for Building Your Business Playbook in 90 Days or Less

Elizabeth Yarbrough 12/5/24 Elizabeth Yarbrough 12/5/24

From Shaved Ice to Selling Expertise, Part 2/3

How to transition from selling a product customers can see, touch, and taste to selling expertise.

Elizabeth Yarbrough 11/21/24 Elizabeth Yarbrough 11/21/24

From Shaved Ice to Selling Expertise,Part 1/3

How to transition from selling a product customers can see, touch, and taste to selling expertise.